Unlike building a house, website development is never finished. Instead, the process is more akin to growing rose bushes. When you grow rose bushes, planting the bushes is only the start. Then, on a regular basis, you must take care of them. They must be pruned, tended to and looked after. If not, then your roses bushes will fall into disarray and become nothing but a mismanaged thorn bush.

Similarly, if you want your website to work for you, it must follow this model:

1. Determine your marketing message
2. Frame that message such that it highlights your unique values
3. Fit that message into an easy-to-read, easy-to-navigate framework
4. Enhance that message with additional essential information
5. Update your information from time to time, as needed
6. Stay in compliance with W3c, HTML5 and other current standards
7. Optimize for SEO.

Suffice it to say, this is easier said than done. But if you're looking for help, please call us at your earliest convenience: Specvest (508) 902-8394